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Women In Polar Science

Zoia Tarasova, PhD

Canvas8

Zoia, in red parka with fur hood, stands in front of a reindeer herd in a camp next to the village of Sakkyryr in north-eastern Siberia. Snow-covered trees in the background.

Zoia, in red parka with fur hood, stands in front of a reindeer herd in a camp next to the village of Sakkyryr in north-eastern Siberia. Snow-covered trees in the background.

What’s the work that you do?

I work at a behavioural insights agency, Canvas8, where I help organisations better understand people and improve their services. I’ve worked with Diageo to uncover how people socialise during after-dinner drinks and what experiences they seek in these moments. Currently, I am exploring how global newsrooms are keeping up with the calls for greater diversity and inclusion. I’m also a postdoctoral affiliate at Cambridge University where my research interests lie at the intersection of migration, religiosity and gender in Siberia.

What keeps you going?

The part of my work I love most is that it keeps me dazzled by how complex and diverse human societies are. My work consists in examining humans in their social entanglements with each other and other living entities and things. This process has limitless potential for unravelling who we are and how we function.

What’s your message to the world?

If there’s one thing that’s unique to polar societies, it’s their resilience.

Organisation: Canvas8

Nationality: Sakha (Yakut)

Disciplines:

Consumer Research Social Anthropology

Connect:    

LinkedIn
Research

We are grateful to The Ocean Foundation for acting as our fiscal sponsor in the US, the Curtis and Edith Munson Foundation for sponsoring this project, and the Scientific Committee on Antarctic Research (SCAR) for supporting us.